Feel good
eating beef
WHY BEEF?
Australian beef is the original superfood – high quality, sustainable and nutritious.
Containing 12 essential vitamins and minerals recommended for a healthy diet, Australian beef is naturally nutritious thanks to the unique environment in which it’s produced.
Our climate, vast open plains and abundance of natural terrain helps cattle live happily and without stress, which has a positive impact on the quality of our red meat. It’s the very reason Australia is renowned the world over for producing premium quality beef.
What makes Australian beef so nutrient-rich?
Short answer: the miracle of the biogenic carbon cycle. Let us explain. Cattle produce protein and nutrients, such as iron and zinc, from eating grass that ferments in their stomachs prior to digestion. This process produces methane and high-quality fertiliser. Methane is often cited in the media as an environmental hazard, therefore vilifying the beef industry. However, unlike the emissions produced from burning fossil fuels, methane is a short-life cycle greenhouse gas that is reabsorbed into the environment on a 12-year biogenic carbon cycle. It turns into carbon dioxide, a key ingredient that grass and trees absorb through the process of photosynthesis to create energy and oxygen.
OUR RANGE
We source premium-quality Australian beef for our innovative range of whole muscle beef products.
Cattlemen’s Beef is eight-hour slow cooked for melt-in-your-mouth tenderness. We then portion with precision, and add tasty coatings with moreish texture for your convenience, all in our fully HACCP-certified Yeppoon value-adding facility.
WHERE TO BUY
Available at your local petrol station, pub, takeaway and convenience store.
If it is not on the menu, ask for it.
Do you own or operate a food business and want to stock the Cattlemen’s range?
Contact us, we have nationwide distribution.
We also offer complimentary Sales Tools to help you serve and sell Cattlemen’s Beef.
OUR STORY
As passionate beef producers and eaters, we wanted to offer fellow beef lovers a range of high-quality food with a convenience they can feel good about.
Hi, we’re Kelly and Mark, and 10 years ago we made a life-changing decision. We left our corporate city gigs to come back to Central Queensland and join the family food-making business, Keppel Brand. We soon stumbled into beef farming (it’s hard to avoid the gravitational pull of cows in Australia’s beef capital!) and moved to the family farm, where we fell in love with beef production.
Everything from the grass-fed, free-range lifestyle the cows enjoyed, their behaviour (cows have village child care all figured out!), the dirt under our fingernails, how cattle co-exist with native animals and plants, and better understanding the elegant energy production system that is Australian beef farming – we loved it all! We also discovered that Australian agriculture is made up of some pretty top-notch people, so our interest, learning and advocacy for all things beef naturally kicked off.
At the same time, we noticed there were few beef options available in convenience and for the hot box, and so began our Cattlemen’s journey.
Cattlemen’s was created to bring premium Australian beef to the tables (and hands) of beef lovers with a convenience we all can feel good about. We set out to offer flavoursome, quality beef products for busy families and those on the run.
Sure, everyone loves eye fillet, but our challenge was finding a way to showcase a lesser known but quality beef cut for people wanting tasty, moreish coated beef. During years of research and development, we sourced just the right beef cut, found specialised equipment to cut it into perfectly sized portions, and developed a batter and crumb with a mouthwatering combination of flavour and texture to coat. The result is Cattlemen’s Beef.
We hope our products bring people together to share in the joy of loving beef.
Mark Davie & Kelly Newton
CONTACT US
HAVE A QUESTION FOR US?
We would love to hear from and help you.